Gary Vaynerchuk is a good story teller. He is a successful business person and a smart marketer. He is telling the world that traditional Marketing practices are dying because the "world got a lot noisier" and people are consuming very differently today compared to the past.
Smart marketers understand that social media is not a "push" distribution channel but a platform to listen, research and then tell a story to engage with your audience. Traditional media advertising that uses TV, radio, billboards, banner advertising, even Google Adwords is losing it's effectiveness to the newer social media platforms.
Gary explains that "time and attention" are the only things that matter. His key message in the excellent video below is "you must tell your story in the platforms that matter to bring value to your customer". His key technique is to "listen, research and then engage in a conversation and tell a story". "Every person is now a media company" he explains.
Spend 20 minutes and listen to his talk below. It may mean the difference between failure and success for your business.
And, if you would like some assistance in telling your story and engaging with new customers, please let us know.