Why Marketing Just Got A Lot Harder

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Gary Vaynerchuk is a good story teller.  He is a successful business person and a smart marketer.  He is telling the world that traditional Marketing practices are dying because the "world got a lot noisier" and people are consuming very differently today compared to the past.   

Smart marketers understand that social media is not a "push" distribution channel but a platform to listen, research and then tell a story to engage with your audience.  Traditional media advertising that uses TV, radio, billboards, banner advertising, even Google Adwords is losing it's effectiveness to the newer social media platforms.  

Gary explains that "time and attention" are the only things that matter.  His key message in the excellent video below is "you must tell your story in the platforms that matter to bring value to your customer".  His key technique is to "listen, research and then engage in a conversation and tell a story".  "Every person is now a media company" he explains.

Spend 20 minutes and listen to his talk below. It may mean the difference between failure and success for your business. 

And, if you would like some assistance in telling your story and engaging with new customers, please let us know

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Chris Pattas

Chris Pattas lives in beautiful Melbourne, Australia. He is happily married with two children. Chris is a successful business leader who enjoys helping organisations reach their full potential. Whether it is driving greater profit or sales, growing market share in competitive industries, inspiring executives to achieve great things, negotiating compelling business deals or working as a board member implementing exciting change programs, he knows how to get the most out of any organisation. Chris has worked in various product and service industries including: advertising, software, IT&T, travel & tourism, utilities and telecommunications. His interests and expertise include: leadership & strategy, sales & marketing, online & social media, science & technology, travel & tourism, photography and music.