Treat Your Customers Like Animals!

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How do you acquire more customers and grow your sales without selling?  How do you develop deep and long lasting customer relationships that deliver amazing loyalty and returns?  How do you make what your business sells so attractive that customers are delighted to be a great reference for you?

John McKinstry, Managing Director of nem, has just authored the book "Treat Your Customers Like Animals" which explains how the use of the unique VALUE Encounter methodology in many businesses leads to better engagement with clients, more word-of-mouth referral sales leads and sustainable profitable customer loyalty. 

At the launch of the book at the Sydney Aquarium by the NSW Business Chamber on June 5th 2013, Darrell Weekes, Directory of Strategy at Attache Software explains how the VALUE Encounter methodology has helped Attache profitably grow their business.

The presentation explains why people have grown tired of traditional sales techniques.  It introduces nem's 3 value cornerstones.  How to classify your customers according to "animal" types to achieve better relationships and understanding?  How to secure engagement with a client without having to "sell" or impose your products and services on clients?  How to ensure you deliver true value that leads to client loyalty, referrals and sustainable profitable business growth? 

If after seeing the video and slides below you would also like to profitably engage with more customers and achieve your business objectives, please contact me.  A copy of the book is available at nem.


Chris Pattas

Chris Pattas lives in beautiful Melbourne, Australia. He is happily married with two children. Chris is a successful business leader who enjoys helping organisations reach their full potential. Whether it is driving greater profit or sales, growing market share in competitive industries, inspiring executives to achieve great things, negotiating compelling business deals or working as a board member implementing exciting change programs, he knows how to get the most out of any organisation. Chris has worked in various product and service industries including: advertising, software, IT&T, travel & tourism, utilities and telecommunications. His interests and expertise include: leadership & strategy, sales & marketing, online & social media, science & technology, travel & tourism, photography and music.