Clever Advertising - Nissan Truck Saves Plane!

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Now here is an advertisement designed to become a viral video star.  It has a number of key features which make it memorable, which promote sharing and therefore increase awareness for the Nissan brand.  It combines humour, movement, people, news and great visuals.

The truck driver must have been a very good driver because it looks as if he will "lose it"!  Nice to watch and probably will raise your awareness of the Nissan "tough" message.

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Chris Pattas

Chris Pattas lives in beautiful Melbourne, Australia. He is happily married with two children. Chris is a successful business leader who enjoys helping organisations reach their full potential. Whether it is driving greater profit or sales, growing market share in competitive industries, inspiring executives to achieve great things, negotiating compelling business deals or working as a board member implementing exciting change programs, he knows how to get the most out of any organisation. Chris has worked in various product and service industries including: advertising, software, IT&T, travel & tourism, utilities and telecommunications. His interests and expertise include: leadership & strategy, sales & marketing, online & social media, science & technology, travel & tourism, photography and music.