Will 2010 see the Decline of Magazines?

Time Inc have demonstrated their view of how information will be delivered in 2010.  Will this be the decline of the magazine as we know it or will traditional publishers adapt?  And with all the rumours about Apple releasing a tablet computer will the new decade spawn the next tech wave?  Will we see the exponential growth in eBooks that has been predicted for years? Some interesting things to ponder:
  • Battery life - can battery technology keep up?
  • Size - what will become the default standard?  A4? A5? A3? 16:9?
  • Ambient light - how will it perform in the daylight?  in the board room? at the bedside?
  • Portability - you can't fold it like a magazine and it weighs more than a novel
  • Capacity - how do you maximize capacity and limit any moving parts
  • Communication - wireless, 3G or 4G?
  • Cost - do you target the early-adopter consumers or the business market (sales or service processes)
  • Applications - which company will have the applications to support the platform?
All I know is that it will transform my living room, my office experience and my customer presentations - and I want one!


Chris Pattas

Chris Pattas lives in beautiful Melbourne, Australia. He is happily married with two children. Chris is a successful business leader who enjoys helping organisations reach their full potential. Whether it is driving greater profit or sales, growing market share in competitive industries, inspiring executives to achieve great things, negotiating compelling business deals or working as a board member implementing exciting change programs, he knows how to get the most out of any organisation. Chris has worked in various product and service industries including: advertising, software, IT&T, travel & tourism, utilities and telecommunications. His interests and expertise include: leadership & strategy, sales & marketing, online & social media, science & technology, travel & tourism, photography and music.