According to the Enterprise Council for Small Business, 12% of small business owners are using Twitter to maintain contact with their own customers, to market themselves, and to stay abreast with updates from their suppliers.
There are many different ways to leverage this new channel with your small business customers, but in general, business owners want you to focus on providing them with tools they can use to better run their businesses, and keeping them informed with up-to-date on promotions that will save them money.
Being successful in Twitter is often about ensuring you are at the top of the timeline for business owners. Although an onerous task, business owners are most likely to tweet between 1-5pm, and after 7pm. Additionally, Wednesday and Thursday are the most popular days for them to Tweet. To guarantee that owners see your Tweets, do your best to align your timing with theirs.