How to Use Mobile Marketing to Drive Your Business to New Heights

  Small business owners are harnessing mobile to improve productivity

Small business owners are harnessing mobile to improve productivity

According to the Enterprise Council on Small Business, mobile is one of the only devices kept with people at all times and therefore, this platform presents a unique opportunity to capture business owners around the clock. As mobile continues to evolve and expand, enterprise marketers should endeavour to take advantage of this emerging channel.

The adoption of smartphones has increased rapidly, around 10% in only two years. This trend will likely continue at an even faster pace. Smartphone’s and mobile phones have enabled marketers to engage small business owners in a number of new ways as marketers can now

  • Text promotions to potential customers
  • Allow customers to interact with representatives via text
  • Post online banner ads on the mobile web using WAP format
  • Create mobile apps to be used by small business owners

There are however, several factors that should be considered before beginning your mobile campaign. Small business owners are still only just beginning to embrace smartphone technology. Only 9% of business owners have ever downloaded an app, therefore for the time being keep it simple. Make use of text messaging and mobile banner ads, both of which have proven to be effective tools of mobile marketing. 

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Chris Pattas

Chris Pattas lives in beautiful Melbourne, Australia. He is happily married with two children. Chris is a successful business leader who enjoys helping organisations reach their full potential. Whether it is driving greater profit or sales, growing market share in competitive industries, inspiring executives to achieve great things, negotiating compelling business deals or working as a board member implementing exciting change programs, he knows how to get the most out of any organisation. Chris has worked in various product and service industries including: advertising, software, IT&T, travel & tourism, utilities and telecommunications. His interests and expertise include: leadership & strategy, sales & marketing, online & social media, science & technology, travel & tourism, photography and music.