How To Improve Your Website


The longer people spend on your website the more likely they will engage with your brand or business.  Consumers have two basic needs - seeking pleasure and skirting pain (the two Ps of consumer behaviour).  So, your website needs to be compelling and address these two Ps.  Need some tips on how to make your website more compelling?  The infographic below may help.

The researchers at the Missouri University of Science and Technology (MST) recently did a study on eye tracking as it relates to websites.  A few of the things they learned are that the colours and images on your homepage play a huge role in your website’s success. Also, the reader will derive a first impression of your website in less than a third of one second!

If you’d like to know how long people stay on your site, it’s easy to find out. You can get this information by looking at your Google Analytics. You can also go to, enter your URL and enter, click on “Get Details,” and under the “Traffic Stats” tab, click on “Time on Site.”  

I hope the tips below help you understand what most people focus on when they come to a website so that you can make your website great.


Chris Pattas

Chris Pattas lives in beautiful Melbourne, Australia. He is happily married with two children. Chris is a successful business leader who enjoys helping organisations reach their full potential. Whether it is driving greater profit or sales, growing market share in competitive industries, inspiring executives to achieve great things, negotiating compelling business deals or working as a board member implementing exciting change programs, he knows how to get the most out of any organisation. Chris has worked in various product and service industries including: advertising, software, IT&T, travel & tourism, utilities and telecommunications. His interests and expertise include: leadership & strategy, sales & marketing, online & social media, science & technology, travel & tourism, photography and music.