Despite the love marketing people have for social media and traditional media advertising, email marketing remains a key component of any business's marketing strategy. Email gives you direct access to a decision-maker. Provided you have their opt-in permission, email marketing represents one of the most effective ways to communicate and influence your customer's buying behaviour. So, because email success is all about email open rates and click-through numbers, when is the best time and way to send emails?
The infographic below shows research by GetResponse (an email software provider) that helps us understand the most effective way to do your email marketing. The key findings are:
- 23.63 percent of all emails are opened within the first hour; that number drops off quickly as the hours tick by;
- Most emails are sent from 6 a.m. to noon; the least amount occur from midnight to 6 a.m.;
- The hours that see the most click-thrus are 8 a.m. and 9 a.m., and 3 p.m. and 8 p.m.;
- The hours that see the most opens are 8 a.m. and 9 a.m., and 3 p.m. and 4 p.m.
“The best time to send emails is when customers are reviewing their inboxes,” the infographic says. “For maximum open and click rates choose morning and early afternoon.”