If I mention digital video most people think of YouTube. It’s no coincidence, given the dominance of the video platform, that visits to YouTube trump those of any other video platform.
A study by AYTM Market Research examines just how popular YouTube is as a platform—and to what degree users consume YouTube content. The study showed that the vast majority of US internet users (about 60%) visited YouTube at least once a week in March 2013. Out of that percentage, 22% visited YouTube every day, and nearly 30% visited YouTube a few times per week.
YouTube is owned by Google. What is interesting is also how popular this Google site is compared to other competitors. According to comScore data from December 2012, Google sites made up the vast majority of online video viewership in the US in terms of unique viewers, videos viewed and time spent per viewer. The No. 2 video property, Facebook, was dramatically lower in terms of unique viewers, videos and average time spent per viewer.
If you are a business and YouTube is not one of your top 5 digital and social channels to market, then maybe you are missing out on a huge opportunity. Let us know what has been your experience with YouTube.
Acknowledgement: Tables in this article by www.emarketer.com