Small business websites are widely seen as the most effective marketing tool.
A small business is normally defined as having less than 20 employees or $10 million in sales turnover. If you are a small business owner then time and cash-flow are critical. It is not unusual then that the same marketing dollars may be spent on both retaining loyal customers and attracting new business.
That is, in fact, what a recent survey by Constant Contact found when they surveyed 1,305 small business owners. Most felt the website was the most effective at striking this balance between existing and new business. Close behind came efforts related to their blog (digital newsletter) and social media marketing.
Email Marketing was seen as the most effective tool for engaging with existing customers, whereas daily deals and online ads were seen primarily as a great method for attracting new customers.
Having a mobile-friendly website was also seen as a crucial piece of the puzzle for small businesses: 79% said it was effective at attracting new customers and keeping current ones happy. Another popular mobile marketing option for both new and old customers was accepting mobile orders, although 11% said that it was not useful for either customer segment. Maintaining accurate mobile listings was also seen as an effective marketing tactic, particularly for attracting new customers.
Which marketing tactic are you finding is best for retaining loyal customers? Which method do you prefer for attracting new business?
(Acknowledgement to www.eMarketer.com for the graphics above)