How To Leverage Social Media - Tourism Australia Shows The Way

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In 2012, Australia was the most popular travel 
destination on Facebook, Google+ and Instagram.  In 2013, Tourism Australia has an ambitious goal to use the power of social media to make Australia the most talked about holiday destination in the world. 

There are officially just three people with ‘social media’ titles at Tourism Australia.  Yet look a little more closely and in fact the content shared comes from millions of people who interact and enthusiastically help sell the country. 

Welcome to the World’s Biggest Social Media Team.

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Chris Pattas

Chris Pattas lives in beautiful Melbourne, Australia. He is happily married with two children. Chris is a successful business leader who enjoys helping organisations reach their full potential. Whether it is driving greater profit or sales, growing market share in competitive industries, inspiring executives to achieve great things, negotiating compelling business deals or working as a board member implementing exciting change programs, he knows how to get the most out of any organisation. Chris has worked in various product and service industries including: advertising, software, IT&T, travel & tourism, utilities and telecommunications. His interests and expertise include: leadership & strategy, sales & marketing, online & social media, science & technology, travel & tourism, photography and music.