Travel is one of the top online purchase categories among consumers in Australia. Nearly 40% of Australian consumers purchased travel online in the 12 months preceding September 2012, according to a research report by Hewlett-Packard and RFi called “Australian Payments Research: Consumer Trends and Behaviour.”
Smaller items like clothing and jewellery, music and books, and electrical items were purchased by a higher percentage of online buyers in the country, but of the top five purchase categories, only clothing/jewellery and travel saw a year-over-year increase.
The research also looked at how much consumers spend online in a typical year? It found that on average, 11 percent of an online shopper’s total monthly spend was online, with online shoppers who in total spent between $201 and $500 each month, spending 24 percent of their total monthly spend online.
Australians like to travel. According to the Roy Morgan Research Holiday Tracking Survey for the December 2012 Quarter the proportion of Australians intending to take a domestic holiday in the next 12 months was down slightly to 55%, from 57% at the same time last year. Overseas holiday intention has remained steady at 10% for same period. There is a slight decrease in overall holiday intention: 69% of Australians (13.1 million) intend to take a holiday in the next 12 months, down from 72% in the December 2011 Quarter.
When are you travelling next? Will you be doing most of your purchases online?