A place to share some of the great ideas and events I come across - enjoy!

 

What is "Marketing"?

Many people still confuse "Marketing" with other aspects of business. People sometimes learn faster when you can use an everyday analogy to explain new business terms. So, this may clear up any confusion ...

You're a woman and you see a handsome man at a party.
You go up to him and say, "I'm fantastic in bed."
That's Direct Marketing.

You're at a party with a bunch of friends and see a handsome man.
One of your friends goes up to him and pointing at you says, "She's fantastic in bed."
That's Advertising.

You see a handsome man at a party.
You go up to him and get his telephone number.
The next day you call and say, "Hi, I'm fantastic in bed."
That's Telemarketing.

You see a man at a party, you straighten your dress.
You walk up to him and pour him a drink.
You say, "May I," and reach up to straighten his tie, brushing your breast lightly against his arm...
And then say, "By the way, I'm fantastic in bed."
That's Public Relations.

You're at a party and see a handsome man.
He walks up to you and says, "I hear you're fantastic in bed."
That's Brand Recognition.

You're at a party and see a handsome man.
He fancies you, but you talk him into going home with your friend.
That's a Sales Rep.

Your friend can't satisfy him so she calls you.
That's Tech Support.

You're on your way to a party when you realize that there could be handsome men in all these houses you're passing.
So you climb onto the roof of one situated towards the centre and shout at the top of your lungs, "I'm fantastic in bed!"
That's Junk Mail.

I hope you all have a complete understanding of Marketing now!
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Chris Pattas

Chris Pattas lives in beautiful Melbourne, Australia. He is happily married with two children. Chris is a successful business leader who enjoys helping organisations reach their full potential. Whether it is driving greater profit or sales, growing market share in competitive industries, inspiring executives to achieve great things, negotiating compelling business deals or working as a board member implementing exciting change programs, he knows how to get the most out of any organisation. Chris has worked in various product and service industries including: advertising, software, IT&T, travel & tourism, utilities and telecommunications. His interests and expertise include: leadership & strategy, sales & marketing, online & social media, science & technology, travel & tourism, photography and music.